now you’ve written your magnum opus do not let it die on its vine

Sometimes I come across eager authors with a fold-away table piled with copies of their book. They set up on a Saturday, in the middle of Chelsea, London, where they know that footfall is heavy, then proceed to spend the day behind their very book, pretending they’re reading it, as the locusts buzz by without giving them glance. Are you this type of author? Now that you’ve finished your book and it’s finally in your eager little mitts, are you also hoping to shift a copy or two by showing up at a market or by waving it at a passer-by? Think again dear author! That’s not how books are sold, least of all books by first-time authors. 

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what’s in it?

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    ✺ YOU

    Super clued-up on your own content but really rather lost on marketing. Where to start? How to continue?

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    ✺ YOUR BOOK

    La pièce de résistance, your wonderful book! Learn what works and showcase your baby in the best light.

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    ✺ PROMO

    A step-by-step, impossibly helpful, perfectly pointed guide to what to do and in which order and for how long. You're welcome!

dare to promote your work

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    You Need To

    You do not need the marketing budget of Penguin but you do need a marketing head screwed on tight, so that your book will be showcased in its best and most intriguing light across all digital channels of your choice.

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    Do This

    And you need to get comfortable with promoting it, and yourself, like a pro because nobody buys anything from amateurs and the sure way to be perceived as an amateur is for your book to sit on a shelf without marketing.

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    All The Time

    The time to promote your book is not just prior to publication. Re-invigorate it with the new life of a specific campaign or wrap it into the cocoon of a book club or re-sell it to schools or universities or colleges and more.

most novice authors do not know how to market their books professionally and effectively

There is a misguided assumption in publishing that infers a big publishing house will do all the marketing for you, the wonderful new author. Wrong! A big publisher will have some budget aside for your book but the expectation is still that you, the author, will do a lot of the legwork. And what if you are a novice author and this is your first rodeo? And what if you are a self-publishing novice author? It’s all fun and games until you realise that once the manuscript has completed the last of the last round of editing and proofing and the copies are being bound as we speak, it is now up to you to sell this thing.

Sorry, whaaaaaat?! Yes my darling, nothing sells itself, least of all books. You have to prepare digital campaigns, you have to prepare digital assets, and then you have to prepare hard assets, and you yourself, so that you can talk about your book with confidence and pizzazz.

I have put this guide together with you in mind, dear author! Did I tell you that I used to work as an editor at the DH Lawrence Research Centre? Time and time again I saw absolutely great books turning to mould like unpicked grapes because the author did not understand the effort involved in marketing. Proceed in the dark no more…

Get my FREE download today and start planning the marketing campaign for your book!

  • DARE TO SOUND

    You can sound irresistibly faultless and not boring.

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  • DARE TO BE

    You can be ferociously brilliant and not repetitive.

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  • DARE TO LOOK

    You can look impossibly sleek and not menial.

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  • DARE TO FEEL

    You can instil all the feels and not feel inauthentic.

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Get my irresistible, tried-and-tested impossibly useful advice today.

I learned all of these things the hard way and we could say I was lucky because when I had the opportunity, I made the most of it, and reeled off digital assets for all sorts of books.

If your book is now nearing completion and you want to be ready for it to hit every table in every bookshop [because, remember, it’s the face-up book that sells], then you must prepare to market it properly.

Do justice to your efforts!

Get ready to market your book IMMEDIATELY!

What Do I Know?

  • "Hi Steph, it’s been a real pleasure to work with you. Thanks so much for your creativity and also your patience on this project! Excellent work and I hope we will work together again if we have any more video work."

    Nick

  • "Working with you through the creative process was so much fun and I learned a great deal about what was important to me. Thank you for the honest conversation about the design, colour, backdrop. You're a creative genius!"

    Maninder

  • "I was looking at your videos on LinkedIn the other day, they are so good, so funny, so special, so brilliant. Nobody does it like you! Everyone talks about being different but you really are. Nobody does something like this."

    Penny

  • "Thanks Steph for producing this video for me. There's no way I would be able to do something like this by myself. It's been fantastic to work together on this and I am very happy with the result. Real pro delivery. Now for more!"

    Peter